In
the article “Floor lights help 'smartphone zombies' keep eye on the road”,
Christopher Tan (2017) reports that the Land Transport Authority (LTA) is
implementing a new road-crossing feature at two locations which involves fixing
LED strips onto pavements by those pedestrian crossings. The strips will
imitate signals of pedestrian crossings and can be seen throughout the entire
day. According to an interview by the author, Gopinath Meno (2017), senior
research fellow of Nanyang technological University states that the
installation of the floor lights will enhance safety of those who are
constantly looking at their smartphones as they are unaware of the road
condition. Although this initiative can enhance safety of pedestrians, I am not
convinced that its implementation will be sufficient in tackling the
‘smartphone zombies’ problem.
Other
than just installing the LED strips at the locations, more can be done. Firstly,
LTA should raise more awareness about the strips by having advertisements that
showcases the strips. Secondly, efforts in educating road safety should be
increased by having more roadshows.
To
allow the strips to achieve its uses completely, more awareness about the LED
strips can be raised to allow the public to understand its purpose and how it
works. When being interviewed, many pedestrians are not aware that the strips
are being implemented (Chua, 2017). Although there are pedestrians who managed
to spot it in action, not all of them understand how it works. One of them
thought that the strips are festive decorations (Chua, 2017) and have no idea
of its intended use. As such, more awareness about the strips can be raised and
can be in a form of advertisement. An advertisement highlighting its purpose
should be shown on our televisions, this will be useful in reaching out to our
senior citizens who watches television frequently. For appealing to our
‘smartphone zombies’, the advertisement can be uploaded onto the social media
for them to know that the strips are in place to assist them and should pay
attention to them while crossing the road. Most importantly, it should also
remind them about their responsibility in upholding road safety.
On
top of raising public awareness about operation of the LED strips, efforts in educating
road safety should be increased as well. I feel that this can be in a form of
having more roadshows to educate the public. Currently, there is one of such
roadshows being held annually which is the Singapore Road Safety Month (SRSM).
It is a three-day event jointly organised by the Traffic Police (TP) and
Singapore Road Safety Council (SRSC) which promotes road safety to road users
since year 2013. I feel that the organisers can increase their effort by having
SRSM at more places to reach out to more people. They should delicate a full
month to this campaign by having the roadshow on rotation to different
heartland areas so that people from all over the country can benefit from it.
Also, the SRSM can have more advisories focusing on “smartphone zombies’ and
have posters promoting the LED strips too.
With
the increased educating efforts, raised awareness about the LED strips and its
implementation, I believe we are now sufficient to tackle the “smartphone
zombies” within our country.
Reference
Chua, X. (2017, May 09). New flashing LED strips for
pedestrians at 2 traffic-light crossings. Retrieved September 27, 2017, from http://www.todayonline.com/singapore/new-flashing-led-strips-pedestrians-2-traffic-light-crossings
News Release - Singapore Road Safety Month 2017.
(2017, May 26). Retrieved September 28, 2017, from
https://www.police.gov.sg/news-and-publications/media-releases/20170526_others_singapore_road_safety_month_2017
Tan, C. (2017, May 09). Floor lights help
'smartphone zombies' keep eye on the road. Retrieved September 27, 2017, from http://www.straitstimes.com/singapore/transport/floor-lights-help-smartphone-zombies-keep-eye-on-the-road